Dana is a three-time Beauty Director for national publications (W, Cookie and BRIDES), a former AVP Strategic Development for the Luxe brands of L’Oréal, a book author and a blogger. In between staff positions, she’s written for such publications as The Wall Street Journal, InStyle, Town & Country, Glamour and Harper’s Bazaar. She’s also exploring the business side of beauty, and has contributed extensively to Beauty Inc., WWD and The Robin Report, for which she serves as a columnist.
Dana moved to St. Pete from New York a few years ago, but continues to write for NY-based publications – primarily The Wall Street Journal and The New York Post. She has a new, locally-themed website called Florida Beauty Problems.